Business model innovation for sustainable operations in professional football: How supporters gain more control of the Beautiful Game

Abstract We aim to explore whether ongoing digital innovations in Premier League clubs may substantiate a prospective change their business model and potentially lead solution the financial sustainability issue professional football. Our exploratory study is identify what changes can be foreseen future years. The empirical analysis based on information collected from club webpages, selected social media pages, top sports journals. results indicate that despite numerous already implemented clubs, utilisation has not reached level justify more complex innovation. However, several such fundamental transformation will likely happen foreseeable future. work's scholarly contribution exploring novel field of concentrating digitally focused unlike most football analyses focus leagues. have concluded should apply look for financially sustainable operations, even without necessarily waiting made generic competitive structure they perform in.